Briggs Equipment Parent Company Sammons Industrial Launches SitePro Rentals
Sammons Industrial, a wholly owned subsidiary of Sammons Enterprises Inc. and parent company of Briggs Equipment and others has launched Dallas-based SitePro Rentals, a general equipment rental company with nine locations in Texas, Louisiana, and Georgia.
SitePro enters the equipment rental market with a value proposition built around service, customer relationships and technology. Rental industry veteran Tim Rule has been appointed president of the new company, a spinoff of Sammons Industrial’s contractor equipment rental business.
Prior to the spinoff, general equipment rentals were marketed by Sammons Industrial’s material handling solutions provider, Briggs Equipment.
“Separating equipment rental from our material handling solutions business allows us to provide the focus that equipment rental requires,” said Darron Ash, CEO of Sammons Industrial. “We see equipment rental as an attractive and growing market and are committed to investing in the long-term success of SitePro. In addition, we’re really excited to have an innovative leader like Tim Rule leading the business.”
“SitePro’s operating model and value proposition are built around addressing customer pain points and improving uptime,” said Rule. “Since we’re building the company from the ground up, with all new systems and technology, we’re not encumbered by outdated legacy systems and processes like other industry players. As a result, we’re able to combine our understanding of customer needs with cutting edge technologies to create an industry leading customer experience.”
SitePro is beginning with branches in College Station, Dallas, Houston, Laredo, McAllen and San Antonio, Texas; Baton Rouge and Broussard, La., and Atlanta. It plans to add additional locations in Corpus Christi, Denton and Fort Worth, Texas; Lafayette La; and Memphis, Tenn.
SitePro Rentals said it will carry top equipment brands and be managed by a team of rental industry veterans, employing cutting edge telematics and mobility technology to provide customers with service and tools to manage their fleet and increase uptime.
For more information, visit www.SiteProRentals.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.