CraneWorks Hires Crane Industry Veteran Wilson as Vice President of Sales & Marketing
CraneWorks Inc. announced Scott Wilson has joined the company, taking on a newly created position as the organization’s vice president of sales and marketing. Wilson is a former CraneWorks customer, joining the company with 40 years of crane industry experience. He began his journey at just 17 years old in Huntsville, Ala. Wilson operated cranes and forklifts, drove trucks, moved machinery, and repaired equipment for his first 16 years in the industry.
After a long field career with a small company, Wilson moved into a sales position with a major crane company and eventually moved into management with other major crane companies across the United States. Wilson’s most recent position was as president of a large crane company, starting with just two locations and slowly growing to more than a dozen locations and more than 650 employees.
In his new role, Wilson will work with employees across the CraneWorks organization, from executives to general managers and from salespeople to marketing personnel, to craft a strategic plan to better communicate the value of the company’s cranes, equipment, and people to the world. Over the next year, Wilson will rack up some serious frequent flyer miles, crossing the nation to visit with both customers and employees to build brand awareness, show off the company’s many capabilities (including its crane repair facilities and mobile service trucks), and better understand customers’ needs.
“I want to thank Dave Collis, Keith Ayers and Bob Maze for allowing me to take my next step in the crane industry,” said Wilson. “Dave Collis is famous throughout the industry as the undisputed king of material handling cranes. Likewise, Keith Ayers and Bob Maze are also known coast to coast in the industry, and over the last few years, they’ve built a strong reputation for mobile crane building, sales, and service.”
“Scott’s one of those rare guys who started in the trenches, kept at it, and over time worked his way to the top,” said Keith Ayers, CraneWorks CEO. “Since he worked in nearly every aspect of the crane industry, he can tell the sales team from firsthand experience what’s important to the crews in the field, business owners, buyers, crane operators, project managers, schedulers, dispatchers, and more.
“I’ve known and respected Scott for a long time during his tenures at other companies, and I never imagined until recently we’d have the chance to bring him on board here at CraneWorks. This addition gives us a pretty formidable leadership team, and an exciting future as a company to look forward to.”
CraneWorks Inc. was founded in 2002 and headquartered in Houston. CraneWorks provides new and used equipment, manufacturer-backed and trained service, extensive parts inventories for all makes, and a modern rental fleet. Industries served include the energy sector, municipal and infrastructure construction, residential construction, foundations, precast, material handling, commercial lighting and signage, governmental, and utilities. Along with the traditional equipment segments, on a regional basis, CraneWorks provides specific market expertise for fluids management and hydro-excavation, railway service, and aerial platform access equipment.
CraneWorks is No. 76 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.