BakerCorp, a fluid solution provider, announced last month that it will be rebranded under the United Rentals name starting September 1, 2021.
“We are excited to become United Rentals and offer our customers a wider range of solutions under one powerful umbrella,” said Jurgen Verschoor, region vice president. “Building on our nearly 80-year BakerCorp legacy, as United Rentals we remain committed to safety, quality, service and rapid response.”
As United Rentals, the company also announced a product expansion to include power rental solutions. Diesel generators, fuel tanks, distribution boards and cables will be added to its core offerings which include tanks, pumps and filtration.
“We have an aggressive expansion plan to build from our core fluid solutions offerings,” said Verschoor. “We are adding power solutions with new equipment, new branches and a team of experts to allow us to better serve our customers.”
BakerCorp was acquired by United Rentals in 2018. The rebrand will align all European branch operations with United Rentals business, which also operates in the United States and Canada.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.