United Rentals Named Official Rental Equipment Partner of NASCAR
NASCAR and United Rentals, the largest equipment rental company in the world, announced a multiyear partnership last week that will designate United Rentals as the “Official Rental Equipment Partner of NASCAR” beginning in 2022. The wide-ranging agreement will span across the sanctioning body and NASCAR-owned facilities.
“United Rentals is the premier equipment rental company around the globe, so their expanded presence in NASCAR will further enhance support for both the race and the event experience at our facilities,” said Jeff Wohlschlaeger, NASCAR’s vice president and chief sales officer. “As we build on our new partnership with United Rentals, we will feel the strength of the organization’s support behind the scenes and showcase our collaborative partnership through race entitlements at three of our NASCAR-owned tracks.”
“Our customers count on us to provide high-quality equipment, service and expertise, and we are excited to bring those resources to our partnership with NASCAR,” said Dale Asplund, United Rentals’ executive vice president and chief operating officer. “With a shared focus on exceeding customer expectations and delivering exceptional results, we see NASCAR as a natural partner. We look forward to working together.”
The multiyear United Rentals partnership includes race entitlements for 2021 NASCAR Camping World Truck Series events at Watkins Glen International and Martinsville Speedway and future spring NASCAR Xfinity Series events. The United Rentals 176 at The Glen on Aug. 7 will be the last regular-season race for the Camping World Truck Series and the United Rentals 200 at Martinsville Speedway on Oct. 30 will be the penultimate race of the series’ season.
United Rentals, a preferred partner this season, will become an official partner of NASCAR beginning with the 2022 season. The brand will also be the “Official Heavy Power Rental Equipment Company of NASCAR” and the “Official Port-O-Let Partner of NASCAR.”
As part of the partnership, NASCAR-owned facilities will work collaboratively with United Rentals for access to rental construction and industrial equipment, supplies and tools and additional items for ongoing facility maintenance and race preparations and support. The partnership will also extend to non-race events hosted at NASCAR-owned facilities.
To learn more about United Rentals, visit unitedrentals.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.