Able Equipment Rental Inc. of NY, a supplier of construction equipment rentals, sales, service and parts, has appointed Patrick Farley chief information officer. Farley joins Able with more than 15 years of experience in technology management in the equipment rental industry.
Farley developed his expertise in building, optimizing and enhancing sophisticated digital software solutions by working directly for national equipment rental franchises as well as a private equity leader in the industry. Throughout his career he has led the development and integration of digital tools including software applications, websites, e-commerce platforms, iOS and Android mobile applications and customer-facing dashboards.
"Patrick has the proven ability to balance business goals and technology needs, along with organizing project teams to design, build and support our growth," said Able’s CEO Steve Laganas. "We look forward to Patrick's leadership experience and expertise in creating innovative and scalable solutions to support our continued expansion."
Able purchases equipment from the industry's leading manufacturers and continues to invest in product while offering a diverse lineup of equipment. All equipment is available for daily, weekly, monthly and long-term rentals. Equipment financing plans are also available for both new and used equipment purchases.
Based in Deer Park, N.Y., Able Equipment Rental is No. 51 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.