Photo by Nesco Specialty Rentals
Nesco Chris Hulse White 01[2] (1)

Former BlueLine Executive Hulse Joins Nesco Specialty Rentals as Chief Digital Officer

June 25, 2020
Nesco Holdings Inc., a leading provider of specialty rental equipment to the electric utility, telecom and rail infrastructure end-markets, announced that Chris Hulse has joined Nesco as chief digital officer on June 15.

Nesco Holdings Inc., a leading provider of specialty rental equipment to the electric utility, telecom and rail infrastructure end-markets, announced that Chris Hulse has joined Nesco as chief digital officer on June 15, 2020.

Hulse has nearly 20 years of business development and digital transformation experience. He most recently served as digital transformation advisor for Platinum Equity's operations group, where he worked directly with Platinum's portfolio companies on the identification, development and execution of change management and digital transformation initiatives. Previously, Hulse was chief digital officer of BlueLine Rental, where he was responsible for advancing digital expertise and the implementation of transformational solutions across all departments. During his time at BlueLine, Hulse also led the marketing department as chief marketing officer.

In his role as chief digital officer, Mr. Hulse will be responsible for implementing digital solutions and leading Nesco's marketing and IT departments.

"We are thrilled Chris is joining our team and know we will immediately benefit from his skillsets," said Lee Jacobson, CEO of Nesco. "Chris' proven track record of building digital experiences in the rental industry will help Nesco enhance our marketing and leverage data-driven technology to optimize our operations and develop new digital value propositions for our customers."

Nesco Specialty Rentals is one of the largest providers of specialty equipment, parts, tools, accessories and services to the electric utility transmission and distribution, telecommunications and rail markets in North America. Based in Fort Wayne, Ind., Nesco is No. 17 on the RER 100.