Former BlueLine Executive Hulse Joins Nesco Specialty Rentals as Chief Digital Officer
Nesco Holdings Inc., a leading provider of specialty rental equipment to the electric utility, telecom and rail infrastructure end-markets, announced that Chris Hulse has joined Nesco as chief digital officer on June 15, 2020.
Hulse has nearly 20 years of business development and digital transformation experience. He most recently served as digital transformation advisor for Platinum Equity's operations group, where he worked directly with Platinum's portfolio companies on the identification, development and execution of change management and digital transformation initiatives. Previously, Hulse was chief digital officer of BlueLine Rental, where he was responsible for advancing digital expertise and the implementation of transformational solutions across all departments. During his time at BlueLine, Hulse also led the marketing department as chief marketing officer.
In his role as chief digital officer, Mr. Hulse will be responsible for implementing digital solutions and leading Nesco's marketing and IT departments.
"We are thrilled Chris is joining our team and know we will immediately benefit from his skillsets," said Lee Jacobson, CEO of Nesco. "Chris' proven track record of building digital experiences in the rental industry will help Nesco enhance our marketing and leverage data-driven technology to optimize our operations and develop new digital value propositions for our customers."
Nesco Specialty Rentals is one of the largest providers of specialty equipment, parts, tools, accessories and services to the electric utility transmission and distribution, telecommunications and rail markets in North America. Based in Fort Wayne, Ind., Nesco is No. 17 on the RER 100.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.