American Rental Association Overhauls its Online Rental Store Locator Rentalhq.com

The American Rental Association has completely overhauled the online rental store locator RentalHQ.com to make finding local rental equipment and rental partners easier for construction contractors and professionals.
May 27, 2020
2 min read

The American Rental Association has completely overhauled the online rental store locator RentalHQ.com to make finding local rental equipment and rental partners easier for construction contractors and professionals. 

RentalHQ.com, managed by the ARA, features an easy-to-use search function with fields for equipment type and location. Searches deliver a list of local ARA-member rental partners carrying the equipment — such as portable toilets, lifts and scaffolding, backhoes, dump trucks and mini excavators — with contact information for each store. The website is designed to function seamlessly on desktop computers, laptops and mobile devices.

“Contractors are busy people who need robust technology to meet their needs, especially right now,” said Debby Schaller, vice president of marketing for ARA. “Our aim with the redesign was to make the user experience as easy, quick and reliable as possible. The construction professionals using the site will be easily matched with local rental partners they can work with for a clean and safe rental experience through the COVID-19 pandemic and beyond.”

Each year, more than 750,000 visitors come to RentalHQ.com, the largest and most comprehensive rental store locator. Visitors to the refreshed site will also find helpful articles and tips on equipment best practices with new content being added often.

“Visitors get their answers faster with the new site,” Schaller said. “This is especially true on mobile devices, which account for more than two-thirds of site traffic.”

Construction professionals can visit www.rentalhq.com to find an ARA rental partner store to work with.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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