Able Equipment Rents a Genie Machine for Kobe & Gianna Bryant Mural in NYC
In New York City’s Manhattan Lower East Side neighborhood of Chinatown, a Genie GS-3232 scissor lift, rented from Able Equipment Rental, was used by a wall mural artist to create a mural dedicated to the late Kobe Bryant and his daughter Gianna Bryant. Brooklyn-based artist Mark Paul Deren, who uses the alias “Madsteez,” recently completed a large portrait of the legendary basketball player with his daughter Gianna in Chinatown.
Deren said the organization East Village Walls serves as the curator for the Sun Yat Sen Intermediate School in Chinatown — where the mural honoring Bryant is located.
The students at the school voted on what they wanted on the wall space and they chose a mural of Kobe and Gianna Bryant. East Village Walls reached out to Deren because they knew of his previous relationship with Kobe Bryant, having created a Bryant mural in Newport Beach, Calif., that was commissioned by Nike. The mural is based on a photo by the photographer Atiba Jefferson.
Able Equipment Rental is headquartered in Deer Park, N.Y.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.