JLG to Partner with CWB National Leasing for Funding in Canada
JLG Industries Inc., a leading global manufacturer of mobile elevating work platforms and telehandlers, is partnering with Canadian-based CWB National Leasing, making the company the funder of choice in Canada for JLG Financial’s retail financing program.
Expanding upon the success of the JLG Financial launch in November of 2018, this increases the program’s retail presence in the Canadian market for the first time. With approximately 700 rental outlets carrying JLG equipment in Canada, this partnership is designed to simplify and expedite financing for business owners based there. The program supports up to 100 percent financing for the purchase of new or used equipment – any make or model – and it allows customers to choose from a variety of flexible financing options to meet any need. Most approvals are same-day and only require simple documentation.
“This partnership offers JLG rental businesses an extraordinary level of service with special rates, point-of-purchase sales assistance and personal financing advice, giving them more options for their customers and easing the process when they are selling equipment,” said Matthew Coldsmith, JLG director of customer financial solutions. “CWB National Leasing has a proven success in this industry, and they have strong relationships with many of our customers already.”
A portion of JLG Canadian resellers currently use CWB National Leasing for financing, and the company is the largest longest-standing equipment financing company in Canada.
“CWB National Leasing is proud to be chosen as JLG’s financing partner in Canada,” said Miles Macdonell, senior vice-president of sales. “Established relationships at a large number of JLG Canadian resellers and a technology platform that makes financing fast and easy for customers has positioned us to support JLG’s continued growth in the Canadian market.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.