Tsurumi Pump has launched a redesigned website, a vital move toward providing a more engaging, user-centric online experience. The new design boosts Tsurumi’s digital presence by prioritizing convenience and simplifying access to technical information and other resources.
The new website features a cleaner interface for easier navigation. Users can swiftly locate products with superior searchability and product selection tools. The improved shopping experience allows users to create an account or check out as a guest, simplifying the process. The website’s sleek design boosts analytics capabilities, optimizes SEO performance, and integrates social media more effectively.
“Our new website launch marks a significant step forward in our commitment to delivering an exceptional customer experience,” said Glenn Wieczorek, Tsurumi’s managing director. “With enhanced functionality, streamlined navigation, and detailed product information, we’re empowering our customers to make informed decisions. We’re excited to strengthen connections and provide greater value through this digital transformation.”
Serving all customer segments
Tsurumi’s revamped website includes various features designed to meet the diverse needs of its customers. Engineers can easily find technical specifications, while distributors and end-users can quickly access needed product data and Tsurumi event information. Each product page showcases high-resolution images and clear descriptions to ensure an informed decision is made.
The website design and functionality were shaped by extensive research and feedback. Surveys conducted with Tsurumi’s internal team and external customers identified key points and areas for improvement, resulting in a site that aligns with the preferences of the company’s varied customer base.
In addition to enhanced accessibility across all devices, the website complies with new ADA laws, making it more accessible for all users. It features a smooth checkout process to support purchasing decisions. A new contact form allows customers to easily connect with Tsurumi’s experts for guidance and inquiries. In addition, the site will be frequently updated with the latest company news, product updates, and trade show details.
Interactive learning
The new website features a video library, offering customers access to a wealth of educational content from Tsurumi’s YouTube channel. This supports the company’s broader digital strategy by enhancing online engagement, strengthening brand presence, and improving the overall shopping experience. The site is optimized for SEO, ensuring users can organically find Tsurumi products through search engines.
The website’s launch marks the beginning of Tsurumi Pump’s digital evolution, the company said, with plans for further improvements and new features in multiple phases, including a dedicated section for engineers and expanded functionalities.
To explore Tsurumi Pump’s new website, click here.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.