ELGi Rebrands Rotair Portable Air Compressor Line in North America
ELGi Compressors USA, a subsidiary of ELGi Equipments Ltd., announced the strategic rebranding of its portable air compressor line in North America, previously branded as Rotair. ELGi acquired the Italy-based portable air compressor manufacturer Rotair in 2012. The company said rebranding Rotair to ELGi will strengthen the company’s presence in the North American portable air compressor market by leveraging ELGi’s established credibility.
The rebranding of ELGi’s portable compressors coincides with ELGi’s 10th anniversary since expanding into the North American market. ELGi’s recognition has grown significantly in the past decade because of its innovative air compressor technology and expanding network of distribution partners.
“The North American portable air compressor market is a key focus area for ELGi,” said Anvar Varadaraj, president of ELGi Compressors USA Inc. “The market fueled by the expansion of urban population growth, favorable government policies, industrialization, and manufacturing activities is estimated to grow at a healthy rate. Over the past 10 years, ELGi has established reliable distribution and brand recognition in North America. Globally, the ELGi brand is synonymous with quality and reliability. We are proud to put the ELGi name and logo on our portable air compressors.”
Beginning in December 2022, the Rotair-branded portable compressors will only feature the ELGi logo and brand colors in North America. The manufacturing and service will remain the same.
ELGi offers nine models in its portable air compressor lineup ranging from 75 CFM to 900 CFM. Portable air compressors support various construction, industrial, and infrastructure applications. ELGi’s range of portable compressors is designed to be durable, fuel-efficient, quiet and reliable. For convenience and mobility, units are available in trailer or skid-mount versions. All ELGi portable air compressors are backed with a five-year unlimited hour air-end warranty.
“We are excited to introduce the new look with the strong ELGi brand to the field,” said Zeke Hendrix, vice president, portable compressors. “Our existing portable compressor channel network will continue its commitment to the market with reliable machines and customer-focused support that sets us apart from the competition.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.