Generac Enters Microinverter Market with Acquisition of Chilicon Power

The deal further positions Generac as a leader in the residential energy technology market and increases the company’s total addressable market opportunity.
July 7, 2021
2 min read

Generac Holdings Inc. has acquired Chilicon Power LLC, a designer and provider of grid-interactive microinverter and monitoring solutions for the solar market. The deal further positions Generac as a leader in the residential energy technology market and increases the company’s total addressable market opportunity.

Pacific Palisades, Calif.-based Chilicon’s unique approach to power inversion and monitoring technology maximizes PV production, lowers installation costs, and allows for easy integration of a battery or a generator, providing tremendous flexibility for installers and end-users.

“The extensive experience and technological expertise of the Chilicon team will further fuel the continued growth and development of Generac’s expanding Energy Technology solutions,” said Aaron Jagdfeld, president and CEO of Generac. “Generac has a proven track record of developing leading energy solutions, and together with Chilicon, we believe we can replicate this success within the microinverter market.”

“Adding Chilicon’s robust microinverter solutions alongside Generac’s current PWRcell solar and storage product offerings will create one of the broadest product offerings in the residential clean energy market,” said Russ Minick, president of Energy Technology and chief marketing officer at Generac. “Putting Chilicon’s microinverters in the hands of our global network of Generac dealers and distributors will strengthen our competitive position in this rapidly expanding market.”

“We are thrilled to be joining Generac, which has a like-minded strategy in developing innovative and technologically advanced products for the solar plus storage market,” said Alex Kral, co-founder of Chilicon Power.

“As part of the Generac team, we are able to accelerate our vision for a greener, energy-independent future and provide our microinverter solutions to a significantly larger customer base using Generac’s global distribution network and proven go-to-market strategies,” said Christopher Jones, co-founder of Chilicon Power.

The acquisition closed on July 2, 2021. Terms of the deal were not disclosed.

Generac is based in Waukesha, Wis.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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