Hanley Wood and Freeman Go Green at WOC 2008

Outstanding results were achieved from the recycling program implemented at this year’s World of Concrete. Hanley Wood LLC and Freeman indicate that 81 percent of the post-show waste collected at World of Concrete was diverted from local landfills and recycled. In addition to the typical materials used at shows, WOC also contends with concrete walls and slabs poured for demonstrations. The concrete used was also recycled at the close of the show.

“World of Concrete is pleased to be taking an active role in this effort to recycle post-show waste and concrete,” said Tom Cindric, World of Concrete director. “We are taking this proactive approach in cooperation with Freeman, who has been a valuable resource in orchestrating this effort.”

“Hanley Wood came to us in search of ways they could make World of Concrete more ecofriendly,” said Martin Moggre, vice president, sales administration, Freeman. “It took some creative research, but we were very excited to find a recycling company, Evergreen Recycling, that could partner with us to produce such impressive results.”

In addition to this post-show effort, WOC also featured Greensite, a new green build area, located in the South Hall, Level 2. In this high-traffic area, exhibitors showcased green build technologies and products along with interactive displays, video presentations, and valuable information on this growing topic of concern for the commercial and residential construction industries.

“Working with Evergreen Recycling this year has created an important program that we hope to utilize with other Hanley Wood shows in 2008 and beyond,” Cindric added.

Hanley Wood operates through four divisions, which include magazines, websites, trade shows and events, and rich data and custom marketing solutions. Hanley Wood Exhibitions conducts 17 trade shows, including World of Concrete, one of the top 20 trade show events in the country.

Freeman is a global provider of integrated services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. The company is headquartered in Dallas, and has offices in 41 cities across North America. Freeman produces more than 3,900 expositions annually including 100 of the largest 200 U.S. trade shows, and more than 10,000 other events worldwide.

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