Case Booth to Feature Live Entertainment
Racine, Wis.-based Case Construction Equipment last week announced plans for its booth at ConExpo-Con/Agg, March 11-15. Case will display 30 pieces of equipment on nearly an acre of exhibit space, including more than a dozen units that will be seen by the public for the first time. In addition, the booth will also feature live music, entertainment, and presentations on a new lineup of Case products.
In 2008, Case is launching 45 new products. Fourteen of the units will be on display at the Case exhibit — booth N-1609. Among the highlights will be a new line of telescopic handlers, the new M Series 3 loader/backhoes, 400 Series 3 skid steers and compact track loaders, and L Series crawler dozers. Also on display will be the new 1221E wheel loader that extends the Case lineup to 7.6 yards.
Case will also have on display a specially outfitted U.S. military loader/backhoe, along with the custom-painted Case 50th Anniversary loader/backhoe.
In the spirit of Las Vegas, the Case booth will be hosting daily live entertainment. Music and professional dancers will greet attendees six times a day. After each show, attendees are invited to participate in product presentations, virtual reality product demonstrations and climb into the cabs of Case construction equipment.