John Deere and Yamaha Motor to Collaborate on Future Side-by-Side Vehicles
This week Deere & Company and Yamaha Motor Corp. USA announced an agreement to collaborate on the development of certain future side-by-side vehicles.
The companies will pair Yamaha Motor’s powertrain and vehicle design expertise with John Deere’s vehicle development, U.S. manufacturing capabilities and customer insights to create side-by-side vehicles that meet evolving customer needs.
“John Deere and Yamaha share a commitment to quality, innovation and strong dealer networks,” said Jon Chase, vice president, John Deere Turf and Compact Utility Business Unit. “This collaboration will enable us to develop differentiated products that excite customers and create meaningful value.”
“We are excited about this relationship and the opportunities it creates for Yamaha, John Deere, our dealers and, most importantly, our customers,” said Dean Burnett, president, Yamaha Motorsports USA. “Together, two trusted global brands can accelerate innovation and bring greater value to the market.”
John Deere and Yamaha Motor will retain their respective brands, dealer and sales channels, and customer relationships. Details about future products will be announced when the companies consider it appropriate.
For more information on Deere & Co., visit www.deere.com/en-us/content-library.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.