Tina Goodwin of Hyster-Yale Named Trailblazer among Women in Supply Chain
Hyster-Yale Materials Handling (HYMH) announced Tina Goodwin, senior director, customer success, has been named a Trailblazer in the Women in Supply Chain awards, presented by industry publications Supply & Demand Chain Executive and Food Logistics. The recognition honors Goodwin's 30-year career of advancing customer-focused innovation and driving operational excellence across the business through leadership roles spanning product development, financial services, fleet management and customer success.
“Tina is one of the most respected professionals in our company, and for good reason,” said Chuck Pascarelli, president of the Americas, Hyster-Yale Materials Handling. “She has built expertise across nearly every aspect of the business, enabling her to unite cross-functional teams, foster a customer-first culture and solve complex challenges. Her ability to bring people together and drive meaningful improvements has strengthened both the customer experience and our operations. Her leadership, vision and commitment to customers exemplify the spirit of a trailblazer, making her highly deserving of this recognition.”
In her current role, Goodwin has been instrumental in improving operational efficiency, accelerating lift truck deliveries and strengthening coordination between customers, dealers and internal teams, enhancing the customer experience while driving measurable gains in overall performance. She has achieved this success through several notable efforts, including helping to establish equipment readiness centers that enable lift truck units for large customers to be configured, inspected and shipped directly to their facilities, improving delivery speed and providing greater visibility throughout the fulfilment process.
Goodwin recently launched an entirely new department, which includes a customer relationship center that serves as a centralized point of contact for dealers and end users seeking issue resolution and operational support. This resource is central to the company’s mission and reinforces its commitment to providing exceptional customer care.
Beyond her customer successes leadership, Goodwin is also a co-founder of the HYMH W4i Women’s Network, which she helped establish after recognizing the need for stronger support and development opportunities for women across the company. As one of the organization’s original leaders, she helped build the foundation for a program that continues to foster growth, mentorship and connection.
Looking ahead, Goodwin plans to accelerate aftersales growth, leverage emerging technologies such as artificial intelligence to further enhance service experiences for customers and dealers worldwide, and expand the customer relationship center into a global initiative — a huge undertaking.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.