Werk-Brau Adds Gold Coast JCB as its New South Florida Dealer
Werk-Brau recently welcomed its newest dealer, Gold Coast JCB in Medley, Fla. The new company offers Southeast Florida customers a full range of new JCB construction equipment, as well as used equipment, a fully trained parts and service team, and Werk-Brau buckets and attachments.
Gold Coast JCB operates from a 50,000-square-foot facility offering more than 300 JCB products in thousands of unique configurations for virtually any application. Although the facility is new, managing principal Ronald Miller is well known in the area, having spent nearly a decade as director for Trekker Group.
"We’re thrilled to offer Southeast Florida customers unparallel product offerings in any imaginable configuration to solve whatever unique projects they may encounter,” said Miller. “In addition to a full range of new and used excavators, skid steers, and loaders, and attachments, including Werk-Brau’s coral rock buckets which really stand up well in this abrasive environment.”
“It has been great to continue our longstanding relationship with Ronald Miller, Toby Allen, and the excellent team they’ve assembled,” said Werk-Brau Southeastern regional sales manager Todd Kundinger. “They are committed to their customers’ success, so our customers are in good hands.”
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.