Vermeer Southeast celebrated a Vermeer Pinnacle designation in recognition of providing a superior experience for customers. The Pinnacle Award is earned for performance in sales and marketing, providing excellent after-market support as well as for training employees. The Pinnacle Awards are presented annually by Vermeer Corp.
“As a Vermeer dealer, to win the Pinnacle award truly means that you are among the best of what’s an already fantastic network of global dealers,” said Nathan Guess, Vermeer vice president of global distribution. “Providing an exceptional customer experience business are hallmarks achieved by Pinnacle award-winning dealers.”
“We’ve built a culture rooted in serving others, honoring God, improving continually, navigating by values, and excelling in relationships (SHINE),” said Scott Coley, president and CEO. “I’m deeply grateful for the hard work and commitment of our team; it’s the backbone of our success. It’s an honor to be part of such an incredible group. In addition to this top honor, Vermeer Southeast earned first place in recycling & forestry products and in confidence plus premium sales.”
Winners were announced Dec. 11 at the Vermeer Corp. dealer year end banquet in Pella, Iowa.
Vermeer Southeast joined the Vermeer Pinnacle Hall of Fame with its latest award.
Since 1967, Vermeer Southeast has served Florida, Georgia, and Alabama with equipment, parts, and service, as well as the right productivity solutions for tree care, landscape, wood waste, recycling, pipeline, utility installation, and vacuum excavation. In 2019, Vermeer Southeast became 100 percent employee-owned through an employee stock ownership plan (ESOP). While the company’s corporate office is in Orlando, Vermeer Southeast operates stores throughout Florida in Boynton Beach, Clearwater, Ft. Myers, Jacksonville, Miami, Orlando, and in Georgia at Buford, Marietta, and Savannah; and in Birmingham, Ala. An additional location in Huntsville, Ala., is set to open in 2026. To learn more about Vermeer Southeast, visit www.vermeersoutheast.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.