Komatsu Launches Career Development Campaign
Komatsu has launched a new campaign highlighting its enterprise-wide workforce development strategies titled “The future you build starts here.” The campaign ties together job openings and opportunities from its dealer network, as well as Komatsu-owned sites and facilities throughout the United States. Opportunities range from technicians and sales specialists to parts counter reps and office staff.
The focus is looking at opportunities in the heavy equipment industry as career jumping-off points that can grow into a lifetime of job satisfaction and development. All job opportunities can be accessed and found at https://workforkomatsu.com.
“Our approach to workforce development focuses on the holistic need to support our people, which better supports our customers’ needs,” said Grif Reome, director of technical workforce development, Komatsu North America. “That starts at the point of sales and continues with unrivaled service, support and solutions. Many of our industry’s leaders started in the trades, proving that technical careers can lead to amazing opportunities and long-term career development and growth. We see it as Komatsu’s responsibility to enable those pathways and make them more visible to a broader network of people It’s about driving their career development from their first role and every role after; building the workforce our industry needs for the future.”
The campaign will drive activity at live events, on social media, and online via the new career site. The overall message focuses on what’s possible with a career in the skilled trades, while giving special focus to three key demographics: high school graduates, middle-aged or late career changers, and veterans returning to the workforce at the end of their military careers.
“We build up the person, and we will build up the vision for the career that can be possible for them,” said Reome. “And in doing so, we will build up the support community for Komatsu and its customers throughout the U.S. and beyond.”
For more information on the campaign, visit https://workforkomatsu.com/
Source: Komatsu
and Komatsu.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.