Florida Coast Equipment – Kubota Enters into Long-term, Exclusive Partnership With FTBOA
Florida Coast Equipment has entered into a partnership agreement with the Florida Thoroughbred Breeders’ and Owners’ Association, making Kubota the exclusive tractor, mower, utility vehicle and construction equipment sponsor of the Florida thoroughbred industry, starting in 2026.
The long-term agreement places the Florida Coast Equipment – Kubota brand front and center in the vast Florida thoroughbred industry, a $3.2 billion economic driver in the state with more than 90,000 thoroughbreds and 33,500 jobs.
The Florida Coast Equipment name will now be prominently displayed throughout the FTBOA headquarters, events and communications, including an advertising package on FTBOA.com, Wire to Wire and The Florida Horse Farm and Services Directory.
“This partnership goes beyond sponsorship,” said online sales manager Timothy Jr. “Florida Coast Equipment is proud to serve as the local dealer of choice for Florida’s thoroughbred community, working alongside breeders and owners every day with the equipment, service and support they rely on. Both the FTBOA and Florida Coast Equipment are deeply rooted in Florida agriculture and share a commitment to long-term relationships, stewardship, and doing things the right way. That shared mindset is what makes this partnership a natural fit and positions it for lasting impact across the industry.”
"When it comes to horsepower, nobody knows it better than Florida's thoroughbred industry and the team at Florida Coast Equipment and Kubota,” FTBOA CEO Lonny Powell said. “This partnership unites two pillars of Florida agriculture, and we couldn't ask for a better fit."
“As the Florida thoroughbred industry sets up for an exciting run in 2026 and beyond, we are thrilled that Florida Coast Equipment stepped up,” said Alexandra Roman, advertising partnerships, FTBOA. “Isaiah Webb, general Manager, Ocala location and Pilar Duque, core product specialist-equine, recognized the value and potential of this time and place. We look forward to building our relationship with Isaiah, Pilar and the whole team at Florida Coast Equipment - Ocala.”
The FTBOA is the registered owner of the Horse Capital of the World trademark identifying the Ocala/Marion County as an equine epicenter with more horses and ponies than any other single county in North America.
Florida Coast Equipment serves customers through 14 Kubota locations across the state, including Ocala, West Palm Beach, Mims, Fort Pierce, Naples, Land O’Lakes, Plant City, Apopka, Sebring, Kissimmee, Davie, Miami, Homestead, and its newest location in Winter Haven.