Tom Werner Named General Manager of Toro’s Sitework Systems Business
Toro announced that Tom Werner has been named the new general manager for the Toro Sitework Systems business. Werner brings a wealth of experience and a proven track record of driving results, making him a fit to lead the division that introduced the compact utility loader to the North American market more than three decades ago with the launch of the Toro Dingo.
Werner initially joined The Toro Co. in June 2018 as a senior product marketing manager in the Residential and Landscape Contractor (RLC) business. Most recently, he served as senior director of marketing for RLC, a role in which he was instrumental in successfully launching new products, expanding channel partnerships and relaunching brand marketing for the Toro line.
Prior to his tenure at Toro, Werner held several leadership roles of increasing responsibility in global product marketing at Honeywell, including serving as a senior regional product marketing leader for North America. His extensive experience managing diverse product portfolios and collaborating with various channel partners, including dealers and national accounts, will be invaluable to the Sitework Systems team.
“We are incredibly excited to welcome Tom Werner to lead our Sitework Systems business,” said Pete Moeller, group vice president of Underground and Specialty Construction at The Toro Co. “Tom’s hands-on approach, passion for innovation and deep understanding of our customers perfectly align with the spirit and future direction of Siteworks. His leadership will undoubtedly contribute to our continued success and commitment to delivering exceptional solutions.”
Werner received a Bachelor of Business Administration in finance from the University of Wisconsin-Eau Claire. He further strengthened his strategic acumen with a corporate strategy certificate from the University of Chicago Booth School of Business and a digital transformation certificate from Columbia University.
Over the coming months, Werner looks forward to actively engaging with both dealers and rental stores to gain comprehensive insights into the Sitework Systems business and identify new opportunities for growth and continued success.
For more information on Toro’s Sitework Systems division, visit toro.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.