OTR Adds Tracks Selection Tool, Dealer Locator to Website
OTR Engineered Solutions (OTR) has recently launched a Tracks Selection Tool and Dealer Locator for its website. “OTR is investing heavily in technologies that make our customers’ lives easier, and these website features are just the latest examples of this ongoing effort,” said Tom Rizzi, president and CEO of OTR.
The new online tracks selection tool complements OTR’s recent expansion into offering a full line of tracks for compact track loaders and mini excavators. It guides customers through the selection process, narrowing down thousands of track options to one ideal solution for the customer’s equipment make, model, and application. When finished, customers can view product pricing and real-time inventory across OTR’s national network of distribution centers for convenient shipping.
For customers who wish to purchase tracks, tires, and other products through a local dealer instead of OTR’s online ordering portal, the new dealer locator simplifies the process. Users can simply enter their zip code for a map view and list of nearby authorized dealers.
”OTR has been an innovator in off-the-road tire and wheel technologies since 1987, and one of our main areas of focus is to enhance the way customers can find and buy our products,” said Mitch Mittlestadt, general manager/aftermarket. “We’re doing this by creating tools to make things easier. We recently launched otrb2b.com for convenient online ordering and the additions of the new tracks selection tool and dealer locator is just the next logical step in utilizing technology to strengthen our connection with customers.”
OTR Engineered Solutions specializes in off-the-road tire, wheel, and track solutions for original equipment manufacturers and aftermarkets. OTR differentiates itself by providing value-added services such as warehousing, tire mounting, and sequencing. It partners with OEMs covering construction, lawn & garden, powersports, agriculture, forestry, mining, material handling, and specialty vehicle markets. OTR has 32 facilities and warehouse locations in the U.S., Canada, Europe, and Asia.
For more information, visit www.otrwheel.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.