Takeuchi Names David Caldwell Southeast Regional Product Manager
David Caldwell, formerly Takeuchi’s national product manager, has transitioned to become the manufacturer’s new Southeast regional product manager.
In his new role, Caldwell will be responsible for all dealer and national rental account support activity within a multi-state area spanning Alabama, Florida, Georgia and Mississippi. Caldwell will support dealer sales teams and their customers to demonstrate, promote and support the Takeuchi compact equipment product line. He will also work cross-functionally to complete new product roadmaps and discover new opportunities within the construction equipment market segment throughout the Southeast.
“David has been a driving force behind the success of our products here in the United States for more than a decade,” said John Vranches, division sales manager for Takeuchi-US. “He knows our machines inside and out. He’s a consummate professional who can speak to what makes Takeuchi equipment unique in this industry. I can’t think of a better person to take on the challenges of our Southeast regional product manager role, and I know our customers in that area will benefit from David’s high level of expertise.”
Caldwell has been with Takeuchi-US since August 2010, starting his career there as the company’s product and training manager specializing in compact excavators. He has served as the company’s national product manager since 2021 and will remain in that position until his transition to Southeast regional product manager. His experience in the compact equipment industry spans back more than two decades with roles ranging from marketing analyst to product specialist to product manager.
“I’m excited to move into this new chapter of my career with Takeuchi,” said Caldwell. “While I’ve enjoyed my work at our U.S. headquarters in Pendergrass, Georgia, I’m looking forward to having more opportunities to interface with our dealers and their customers out in the field. Working with them and finding out how Takeuchi can serve them better has always been my passion, and that will be an integral part of this new role.”
For more information about Takeuchi track loaders, excavators and wheel loaders, or to find a dealer near you, visit takeuchi-us.com. Follow Takeuchi-US on Facebook, Instagram, LinkedIn or Twitter.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.