Boston Freightliner / New England Road Equipment Joins Hyundai North American Dealer Network
HD Hyundai Construction Equipment North America has added Boston Freightliner / New England Road Equipment to its North America dealer network.
The dealership will represent the full line of Hyundai construction equipment products throughout most of the Boston metropolitan area, including all of Suffolk and Essex counties and the southeastern section of Middlesex County. Based in Brockton, Mass., Boston Freightliner / New England Road Equipment will also sell and service the Hyundai product line at its second location in Everett, Mass.
Established as Boston Freightliner in 1997 by brothers Frank and Anthony Vigorito, the dealership more recently expanded both its business and its name to include construction equipment. The Vigoritos continue as co-owners – Frank as president and Anthony as vice president – along with Craig Sickler who joined in 2015 as a partner and serves as vice president of operations.
“We see Hyundai as a great fit for our business and for our customers’ needs,” said Sickler. “Hyundai has established a strong brand presence in the construction equipment industry. It’s known for great quality and value. Hyundai is a brand that our customers already know and trust.”
Sickler said the addition of Hyundai will enable Boston Freightliner / New England Road Equipment to better serve its existing customers in such segments as municipal and utilities, and it will help the dealership provide equipment solutions for customers in a variety of industries, including general construction, land development, roadbuilding, quarries and aggregates, and landscape contracting.
“We already have the people in place to sell and support Hyundai equipment,” Sickler said. “The fact that Hyundai uses Cummins engines is a plus, because our mechanics already work on those engines, and our customers have a good comfort level and familiarity with them, too.
Sickler also expects the dealership will grow its rental business as a result of adding the Hyundai line of excavators, wheel loaders, compact equipment, haul trucks and compaction rollers..
“Hyundai welcomes Boston Freightliner / New England Road Equipment to our dealer network,” said Michael Ross, senior vice president of sales, HD Hyundai Construction Equipment North America. “The company has a long and successful track record in the heavy truck market, and more recently has begun developing its construction equipment business. We believe the Hyundai brand will create opportunities for growth, success and new customer development.”
For more information, visit www.hceamericas.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.