Fecon Hires Ray Dalton as Vice President of Aftermarket Sales
Fecon LLC, global manufacturer of heavy-duty site preparation attachments and forestry accessories, announces Ray Dalton as the new vice president of aftermarket sales. In this newly created role, Dalton will focus on growing the company’s successful aftermarket business while also developing new solutions and products based on customer and dealer input.
“Fecon clearly understands the importance of aftermarket sales and support to become a preferred brand,” Dalton said. “It’s what attracted me to Fecon and has been a value that has always been at the heart of any role I served in.”
As the vice president of aftermarket sales, Dalton will manage Fecon Connect, its online parts-ordering site, and lead the procurement and management of part inventory levels, including developing packages for key wear items. Dalton will also work directly with dealers to make sure inventory levels are stocked appropriately, and to develop aftermarket solutions that enhance Fecon’s products and offer a variety of benefits to a wide range of other hydraulic-powered products.
“Ray’s background gives him an incredible understanding of the aftermarket business and what is required to ensure customers have what they need, when they need it,” said Mark Middendorf, Fecon’s senior vice president of sales. “He will help Fecon continue to offer timely, high-quality parts for our customers and dealers while at the same time, helping us drive our vision for innovation of accessories and aftermarket solutions that enhance the performance and life of our products and other products our customers use.”
Dalton gained valuable aftermarket experience in a previous role with The Shyft Group Inc. and their Spartan RV Chassis brand where he developed an aftermarket brand, Red Diamond Aftermarket Solutions, and new aftermarket products. Dalton’s career path began at the rental division of Carter Machinery in Virginia — at the time, the only CAT-owned dealer in the U.S. — where he learned the importance of truly listening to customers. The role offered him insight into a wide variety of fields, such as mining, road construction, electrical contracting, landscaping and more. Dalton plans to use his valuable knowledge and job history to push the creation of aftermarket products driven by market feedback.
“I want to use direct feedback from the customer base to discover what would be useful and then create those products,” Dalton said. “My goal is to make Fecon their go-to for aftermarket solutions.”
Learn more about Fecon’s offerings at www.fecon.com.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.