Liebherr Appoints Dr. Tim Gerhardt Managing Director of Liebherr USA
Dr. Tim Gerhardt, an experienced business executive within the Liebherr Group, has joined Liebherr USA as one of the new managing directors for the U.S. operations. Dr. Gerhardt shares Liebherr USA executive responsibilities with Kai Friedrich, managing director for Liebherr USA, and divisional director for the construction equipment product segment in Newport News, Va.
The Liebherr USA mixed sales organization was formed five years ago leveraging the organization’s capabilities by creating a simpler structure with broader reach. It serves as the umbrella company and includes the sales and services operations for nine product segments.
“Working as managing director for Liebherr in the United States gives me the unique opportunity to develop the company to its next level after a successful launch in 2016,” said Gerhardt. “It allows me to work in an interesting environment within one of Liebherr’s most important markets.”
In his role, Gerhardt will be responsible for leading and overseeing the strategic development, communication and implementation of growth strategies for all corporate, finance and administrative functions integrated in the shared services at Liebherr USA.
Gerhardt has more than 20 years of experience in the automotive industry and most recently served as managing director at Liebherr-Ettlingen GmbH remanufacturing center. Prior to joining the Liebherr Group he served as chief financial officer at MAN Truck & Bus, Middle East Africa from 2012 to Apr 2016 and vice president of sales controlling in Munich, Germany, from 2008 to 2011. He was senior manager controlling at BMW Group from 2001 to 2008 and senior in-house consultant at Bosch Group from 1998 to 2001.
Gerhardt takes over his role from Dr. Torben Reher who worked for Liebherr USA since its inception in 2016. After six years of leading the newly formed organization, Reher plans to return to Germany.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.