Western Global Appoints Jeff Lowe Director of Product Management

Lowe will be responsible for leading customer-critical projects, processing feedback, initiating product and service improvements and ensuring mission-critical needs are met.

Michael Roth

July 11, 2021

2 min read

Western Global, a provider of portable tanks and dispensing equipment for the storage and handling of fuels, lubricants and other fluids, announces Jeff Lowe as its director of product management. Lowe will be responsible for leading customer-critical projects, processing feedback, initiating product and service improvements and ensuring mission-critical needs are met.

“Jeff has impressive project management experience and a product development philosophy that places the customer’s needs first,” said Ken Steury, Western Global Americas Region director of sales. “This will prove invaluable in ensuring there are no disconnects between the customer and the product engineer as we continue to develop and improve our fuel and fluid solutions.”

Lowe has more than 13 years of experience in the industrial equipment industry. He spent the last five years as the global product manager for a manufacturer of industrial tools where he was responsible for leading a team covering product strategy, development and more.

“Western Global has a long history of ensuring customers’ insights guide product development,” said Lowe. “I am excited to be a part of that tradition and to continue making sure customer needs lead decision making.”

Lowe has a Bachelor of Science from North Carolina State University located in Raleigh. He currently resides in North Carolina

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.