LiuGong North America Names New President Mani Iyer
LiuGong North America has named Mani Iyer as its new president, effective Feb. 1. LGNA is a wholly-owned subsidiary of LiuGong Machinery a global leader in heavy construction equipment.
“Mani Iyer’s track record in the equipment industry and his commitment to personal and professional growth is impressive,” said Kevin Thieneman, LGNA chairman. “His ability to deliver business growth, his passionate and decisive management, and his belief in corporate and employee responsibility will be a perfect fit at LiuGong. We are very pleased to have Mani join the LiuGong team.”
Iyer has already visited LiuGong’s China headquarters, meeting senior executives, who helped him transition smoothly into the company. In the first week serving as president, Iyer attended the AED Summit in Orlando, meeting with LiuGong’s North American dealers, prospective new dealers and other business partners. One of Iyer’s key take-aways from the meetings, he said, was that 2019 promises to be a time of growth for both LiuGong and its family of dealer and supplier partners.
“We have a passionate organization and growing dealer representation across North America,” Iyer said. “They exemplify what we stand for – passion, partnership and growth. We have a lot to do and I am looking forward to a delightful year ahead.”
Prior to joining LiuGong, Iyer served as president and CEO of Mahindra Americas, where he led the nearly unknown brand to a “top 3” position in the North American market. Iyer brings more than 26 years of multidisciplinary and multicultural achievement while serving in a wide variety of leadership positions in North America, South America and Asia. His areas of expertise include international equipment sales and marketing, business strategy and development, product management, supplier development, supply chain management, product support and service, manufacturing, quality assurance and more. Iyer was honored as the first-ever Mahindra Auto & Farm Sector Hall of Fame Recipient for Sustained Outstanding Performance through 2017. Iyer has served in many professional affiliations including AEM, IAC, OFI, CII USIBF, SAE, EPA and CARB.
Iyer earned his MBA from the University of Houston, has a Post Graduate Diploma in Foreign Trade from World Trade Centre Mumbai, and a Bachelors’ Degree in Automobile Engineering from Bombay University, India.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.