Manitou Adds Two Executives to Product Management and Marketing Teams
Manitou North America has added two new roles to its product management and marketing teams to strengthen support for a growing number of customers and market opportunities with its Manitou, Gehl and Mustang by Manitou brands. Mike Sover has joined the company as North America product manager for mobile elevated work platforms, and Julie Ryer as North America service and solutions marketing manager.
“We have been focused on adding depth and experience to our teams to support our overall growth and new product goals for North America,” said Jeff Weido, senior director of product management and marketing for Manitou North America. “We introduced MEWPs to the United States and Canada this year, and Mike will be focused on ensuring these products continue to meet both market and customer demand. Julie will have a similar emphasis on strategically growing our Service and Solutions products, including EDGE attachments. We are experiencing high demand in both of these areas and we are excited to have Mike and Julie on board to build upon those growth opportunities.”
Sover joins Manitou North America with extensive product management and marketing experience in the construction industry, adept in all aspects of product and market development. He was most recently product manager at Master Lock, responsible for leading the strategic growth initiatives and new product innovation for the Locker Lock product category. Sover’s prior experience includes product management and marketing positions at Illinois Tool Works, Emerson Electric (Knaack Division) and Revcor.
Ryer’s most recent role was account manager for Lavelle Industries, where she was in charge of new business development. Her focus for the past decade has been on developing sales strategies, executing new product launches and gathering the voice of the customer to solidify the growth of numerous large-scale national accounts.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.