Tadano America named Jay Shiffler vice president and general manager of marketing. He will direct the marketing efforts of Tadano America rough-terrain and all-terrain cranes.
“I am very excited to return to the manufacturing realm of the crane business, where I started my career,” said Shiffler, who was vice president of business development for WHECO Corp. for the past nine years. “I have always been impressed with the quality of Tadano cranes and the brand loyalty they receive. The level of satisfaction by those who own Tadano units is unbelievably high, and I’m looking forward to being a part of the Tadano team.”
Shiffler will report to Tadano America president Yo Kakinuma.
“We are pleased to have Jay join the Tadano team and help us take our marketing efforts to a higher level,” said Kakinuma. “His experience, knowledge and relationships in the crane industry will bring added strength to Tadano.”
Before taking the position at WHECO, Shiffler was vice president of sales and marketing at Manitex and also the general manager of sales for Kobelco America. He started his career in the crane business in 1979 with Link-Belt.