Volvo CE Uses YouTube to Communicate Company News

Aug. 22, 2012
Volvo Construction Equipment has expanded its YouTube channel offering to include short corporate news reports from its business in the Americas, the company said.

Volvo Construction Equipment has expanded its YouTube channel offering to include short corporate news reports from its business in the Americas, the company said. The “America News Minute” concept was first launched internally to give employees a quick, dynamic way to learn more about what’s happening within Volvo CE. Now the reports are being extended to an external audience via the Internet.

The first news report released covers Volvo Construction’s groundbreaking ceremony on its $100 million investment at its Shippensburg, Pa., facility May 2012. It can be seen at http://www.youtube.com/watch?v=WFTP-BYBqDI. The second news report covers Volvo CE’s community involvement in the annual Shippensburg Fair in July: http://www.youtube.com/watch?v=V5esdrbJiO4.