Honda Power Equipment last week announced a new sponsorship agreement with Dale Earnhardt Inc. race teams within the Sprint Cup Series. Honda’s EU3000is and EB11000 have been named the teams’ “Official Generators,” supplying technologically advanced, reliable Honda power both on and off the track.
As an official sponsor, the Honda generator logo will appear on the power carts of four Earnhardt Inc. drivers: Martin Truex’s #1 Bass Pro Chevrolet; Regan Smith’s #01 Principal Financial Chevrolet; Mark Martin’s #8 U.S. Army Chevrolet; and Paul Menard’s #15 Menard’s Chevrolet.
“Honda generators provide reliable, fuel-efficient power to NASCAR teams and fans alike — in the infield or on the track,” said Steve Bailey, vice president, Honda Power Equipment. “The Earnhardt name is legendary in motorsports, and we’re proud to be part of this incredible team.”
Honda Power Equipment markets a complete line of portable generators from 1,000 to 10,500 watts for a variety of commercial, residential and recreational applications.
Formed by Dale and Teresa Earnhardt in February of 1980, Dale Earnhardt Inc. has garnered three Daytona 500 trophies, a pair of Busch Series championships and two Craftsman Truck Series championships.
Based in Alpharetta, Ga., Honda Power Equipment, a division of American Honda Motor Co., manufactures and markets a complete range of outdoor power equipment, including outboard marine engines, general purpose engines, generators, lawnmowers, pumps, snowblowers, tillers and trimmers for commercial, rental and residential applications.
