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Mi-T-M Adds Smartphone Scanning Codes to Marketing Mix

Feb. 4, 2011
Mi-T-M Corp., manufacturer of industrial grade pressure washers, air compressors, generators, wet/dry vacuums, portable heaters, jobsite boxes and water treatment systems, is one of the first companies in its industry to incorporate QR Code technology on equipment tags, display racks, advertising, point-of-sale and other marketing material, the company said last week. The codes allow mobile device users to instantly access information on the Mi-T-M website, www.mitm.com. To utilize Mi-T-M’s QR code scanning capability, a mobile device must have a QR code reader application, which is available for free at www.scanlife.com.

Mi-T-M Corp., manufacturer of industrial grade pressure washers, air compressors, generators, wet/dry vacuums, portable heaters, jobsite boxes and water treatment systems, is one of the first companies in its industry to incorporate QR Code technology on equipment tags, display racks, advertising, point-of-sale and other marketing material, the company said last week. The codes allow mobile device users to instantly access information on the Mi-T-M website, www.mitm.com. To utilize Mi-T-M’s QR code scanning capability, a mobile device must have a QR code reader application, which is available for free at www.scanlife.com.

QR codes, short for quick response, take a piece of information and connect to it via the camera in mobile phones. Many companies such as Best Buy, Wal-Mart, US Airways and Verizon use QR codes for marketing purposes.

These 2- and 3‐dimensional, state‐of‐the‐art barcodes allow consumers who own mobile devices with QR code readers to link to more information about Mi-T-M equipment, accessories, sales and promotions very quickly. Mi-T-M has also mobile‐optimized videos in place to show customers how to use its equipment, an application well-suited for the rental industry.

"We pride ourselves in utilizing the latest technology in our manufacturing processes so it only makes sense that we use the latest technology in our marketing efforts,” said Karen Anderson, marketing manager for Mi-T-M. “We introduced QR Codes to one of our largest customers at an industry trade show in January and received a very positive response. It is important to see how this technology enhances our customers’ experience, and it’s only the beginning.”

Celebrating its 40th anniversary in 2011, Mi-T-M Corp. is headquartered in Peosta, Iowa.