JCB Rebrands Utility Terrain Vehicles

Jan. 10, 2011
JCB is rebranding its utility terrain vehicles with the new name JCB Workmax, the company said. The new name covers the current diesel-powered models: the 4x4 for rough terrain applications and the 6x4 for fine turf applications such as golf courses and sports fields.

JCB is rebranding its utility terrain vehicles with the new name JCB Workmax, the company said. The new name covers the current diesel-powered models: the 4x4 for rough terrain applications and the 6x4 for fine turf applications such as golf courses and sports fields.

JCB had been using the name Groundhog for its UTVs.

The machines are produced at JCB’s plant in Cheadle, U.K. JCB’s U.K. headquarters is in Rocester, Staffordshire, with United States headquarters in Savannah, Ga.