MEC Aerial Work Platforms is redirecting its efforts in the fourth quarter of 2008 to innovation, creating new products and aggressively marketing itself to potential new customers.
“At a time when many companies are pulling back, we are investing heavily in developing new products, reaching out to new customers and making some significant strategic changes for 2009,” said MEC president David White. “One of those changes includes concentrating our resources on developing and manufacturing unique specialized lift equipment that we believe will help our customers be more competitive in the equipment rental market.”
“Our engineering and R&D teams are working on five new products, some of which are so unique, this industry has never seen them before,” said Jim Tolle, president of the sales division for MEC. “For the first time in our history, we’re creating machinery for specific tasks and end-user needs, rather than just building higher-quality run-of-the-mill commodity items. We are striving to become the true leader of innovation in the industry.”
MEC said its first three quarters’ sales revenue in 2008 is 5-percent higher than the same period in 2007.
MEC, which plans to debut several new products at The Rental Show in Atlanta in March, has launched a direct mail marketing campaign called “Dare to Compare” to rental companies throughout North America.
“This is a great time to get our name out there,” said Tolle. “We’re a smaller manufacturer than many of the other industry players, but we have well-built and reliable products, great customer service and what we believe to be an incredible 2009 ahead of us.”
MEC recently announced an addition to its electric rough terrain series of scissorlifts: the large deck 91ES Series, covering the 20-foot, 30-foot and 40-foot market.
MEC is based in Selma, Calif.