Briggs & Stratton Creates New Dealer Council

Briggs & Stratton Corp. and the Integrated Distributor Network recently formed a new dealer council to foster exchange of ideas on how to best grow the business for dealers, IDN and Briggs & Stratton.

The dealer council is comprised of more than a dozen dealers located throughout the United States. The group will meet twice annually with Briggs & Stratton and the IDN as well as several independent meetings held throughout the year. The council held its first meeting in Nashville, Tenn., in November 2006.

Milwaukee-based Briggs & Stratton is the world’s largest manufacturer of small, air-cooled engines for lawn and garden, and other outdoor power equipment. Its products are designed, manufactured, marketed and serviced in more than 100 countries.