GE Capital, Commercial Distribution Finance (CDF) last week announced that it will become the exclusive provider of floorplan financing for Briggs & Stratton Power Products Group in the United States and Canada.
BSPPG offers residential and outdoor power equipment under the Simplicity, Snapper, Massey Ferguson, Snapper Pro and Ferris brand names. Parent company Briggs & Stratton Corp. also manufactures and markets GE-branded standby generators under a separate licensing agreement.
“Floorplan financing is an important element of a successful dealer business model, and GE Capital provides a long-term solution for lawn and garden dealers to stock and market outdoor power equipment,” said Harold Redman, senior vice president of Briggs & Stratton and president of Briggs & Stratton Power Products Group.
Headquartered in Wauwatosa, Wis., BSPPG is a leading manufacturer of portable generators and pressure washers, and a leading designer, manufacturer and marketer of lawn and garden and turf care products.
GE Capital, Commercial Distribution Finance provided more than $30 billion in financing to manufacturers and their distributors and 30,000 dealers across the Americas in 2010.