Atlas Copco’s Peter Wallenberg Marketing and Sales Award will this year be presented to the team behind the Oil-free Air division’s campaign for compressors certified to have the highest air quality, Class Zero. The award recognizes an initiative that led to a tangible increase in sales.
The team identified an opportunity in the new international standard for air quality with regard to oil content, a vital factor for customer industries such as pharmaceuticals and food. After the TUV institute of Germany certified the air of Atlas Copco compressors as having zero oil content, the subsequent global advertising and PR campaign made Atlas Copco the benchmark for oil-free air.
“Securing this certification helped us give peace of mind to customers that they would have solutions with zero risk of oil contamination,” said Ronnie Leten, president of Atlas Copco’s business area Compressor Technique. “By taking the initiative for this and following up with the Class Zero campaign, the Oil-free Air division’s communications and marketing team made a big difference to the amount of orders we won last year.”