Genie Industries last week named Alan Lofurno global general manager for the Genie boom product line. In his new role, Lofurno will set priorities and strategy for aerial booms globally.
“Alan’s extensive knowledge and prior experience will guide him in his new position with Genie Industries,” said Linda Mayer, Terex Aerial Work Platforms vice president and general manager, global marketing and product management. “With his skills and dedication, we expect Alan to have a positive impact in the growth of the aerial booms group.”
Lofurno’s responsibilities include assessing customer and market needs around the world, identifying new product ideas, setting production levels to meet demand, establishing pricing and developing marketing programs and sales tools for sales teams.
Prior to joining Genie Industries, Lofurno spent 16 years at Black & Decker in various roles. Most recently, he served as the director of outdoor equipment. His responsibilities included product marketing and directly overseeing gas equipment engineering.
Headquartered in Redmond, Wash., with branch offices worldwide, Genie Industries manufactures material lifts, aerial work platforms, trailer-mounted booms and light towers, scissorlifts, self-propelled telescopic and articulating booms and telehandlers. Genie Industries is a subsidiary of Terex Corp., a diversified global manufacturer based in Westport, Conn.