Eurogrues Morocco Buys 58 Genie Aerial Work Platforms

Aerial work platform manufacturer Terex AWP has delivered the first units as part of a broad mix of 58 Genie boomlifts and scissorlifts to its customer Eurogrues Morocco, significantly increasing the company’s offering adapted to safe work at height in Morocco’s rapidly expanding construction sector.
July 15, 2016
2 min read

Aerial work platform manufacturer Terex AWP has delivered the first units as part of a broad mix of 58 Genie boomlifts and scissorlifts to its customer Eurogrues Morocco, significantly increasing the company’s offering adapted to safe work at height in Morocco’s rapidly expanding construction sector.

As Morocco’s leading lift, access and material-handling rental provider, Eurogrues is involved in a range of large-scale port development, power plant, wind and industrial construction projects, many of which are backed by European-based multinational investors.

“Safety is a key focus, and with this new Genie order our company is now ready to provide the industry-leading equipment our customers rely on to work at height, adapted to both their specific needs and industry safety standards,” said Hatim Jaadour, sales director, Eurogrues, Moocco.

The deal, which was signed at the recent Bauma show in Munich, Germany, includes all-electric and diesel-powered Genie GS scissorlifts and Genie ZX and Genie Z articulating boomlifts, with working heights ranging from 8 meters (26+ feet) to 43 meters (141 feet).

“In addition to the best-in-class capabilities and quality of the products, we were impressed by the advice provided by the Genie team,” said Jose Antonio Moreno, managing director, Eurogrues Morocco.

“This order stands for the most significant investment in new aerials ever signed in Morocco,” said Christophe Rousseau, sales director for Southern Europe, Northern and Central Africa, Terex AWP. “We are proud Genie could be part of it and are confident this new business relationship will help support the culture of safety at height in the construction industry in Morocco.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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