Manitou Launches Special Brand Name for its Attachments
Manitou Group, a worldwide manufacturer of material handling, mobile elevating work platforms, and earthmoving equipment, is launching a new brand dedicated to its attachments called Manitou Group Attachments. The new brand is intended to simplify and harmonize the attachments offer for users.
As a continuation of its program to streamline and optimize its offering, Manitou Group has decided to rename its global attachment offer two months after achieving this harmonization with its spare parts. Now designated under the “Manitou Group Attachments” brand (previously Edge and Manitou), attachments designed in Italy, the United States, and India are adapted to the many markets targeted by the group. In particular, the offering addresses agriculture, construction, mining, or logistics applications.
This single brand will equip the forklifts, telehandlers, compact loaders, articulated loaders, and backhoe loaders manufactured by the group for the three brands: Manitou, Gehl, and Mustang by Manitou.
Wim Roose, global product line manager for attachments, explained the change: “Our goal is to respond to all of our users’ needs in a more coherent way. Providing a complete solution with quality service and the perfect attachment for their needs is our priority. Thanks to our design office, which is dedicated entirely to attachment design, we are able to respond to all requests, including on the niche markets.”
By pooling all of its resources, Manitou Group has optimized its attachment offer in order to provide increasing levels of performance and innovation for its customers in the daily use of their machines. This offer is now easy to identify with a new logo on all 1,300 references across 17 product categories.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.