Manitex Sells $2.5 Million Crane Order to Netherlands’ Coll Rental
Manitex International, a leading international provider of cranes and specialized industrial equipment, announced that it has been awarded a contract by Coll Rental & Sales, of Sittard, Netherlands, for Valla electric cranes, valued at approximately $2.5 million.
The new order represents the largest single Valla order in the company's 75-year history. The initial order is for more than 30 cranes that will join Coll's rental fleet in the second half of 2020, and includes a number of the company's electric, zero-emissions models, the Valla V80R, V110R, V36 R and V200R. The order additionally provides the customer with the option to purchase approximately $1.9 million of new Valla cranes in 2021.
"The Valla crane platform offers an exceptional rental product with a full range of industrial cranes from two to 90 tons, in electric, diesel, hybrid, wheeled and tracked, with fixed or swing boom configurations,” said Steve Filipov, CEO of Manitex. “The zero-emissions feature is becoming increasingly important in the global marketplace for industrial equipment, and we are very glad to see customers taking notice of our unique Manitex Valla offerings. We believe Manitex Valla has the potential to be a high growth area for us going forward, and we look forward to a long-term relationship with Coll."
Coll Rental, for more than 120 years, has served a global base of customers, with a fleet of more than 15,000 machines, throughout the construction, excavation, cleaning, internal transport, gardens & parks and events end markets. Coll, with more than 10 European locations, in The Netherlands, Belgium, and Germany, will be the general importer for Valla cranes in the Benelux region.
"We believe that market demand for industrial electric pick & carry cranes will remain strong in the years to come, and our partnership with Manitex Valla will enable us to provide a product line that is well-known throughout our customer base as a name of quality and reliability in the zero-emission crane market," said Frits Coll, general manager of Coll Rental and Sales B.V. "We are very close to our customers' needs and to the increasing demand for electric equipment. Manitex Valla represents one of the several investments we are making to offer our customer lifting solutions which are productive, safe and simultaneously help them reduce their carbon footprints and achieve their environmental and sustainability objectives."
Manitex International Inc. is a leading worldwide provider of highly engineered mobile cranes (truck mounted straight mast and knuckle boom cranes, industrial cranes, rough terrain cranes and railroad cranes), truck-mounted aerial work platforms and specialized industrial equipment. Its brands include Manitex, PM, MAC, PM-Tadano, Oil & Steel, Badger and Valla.
Manitex is headquartered in Bridgeview, Ill.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.