Former IPAF Head Whiteman to Lead Sinoboom’s European Subsidiary
Sinoboom announced that aerial industry veteran Tim Whiteman will be CEO of a new, European subsidiary of the parent company. Based in Rotterdam, The Netherlands, the new company will be responsible for all Sinoboom’s activities in Europe.
Whiteman joins as CEO of Sinoboom BV and senior vice president of the parent company with responsibility for the group’s safety strategies and branding.
“I’m thrilled to be in at the start of this new company – I’ve known the owners of Sinoboom for many years and have always been impressed with their vision and drive toward creating a global, world class company with top quality products and systems,” said Whiteman. “We have a great group of highly motivated team members, are recruiting for experienced personnel in Europe and can provide rental companies with a truly reliable, modern product.”
“Tim’s network of contacts, experience of working across multiple cultures and leading a fast-growing international organization make him the ideal person to launch this next stage of our growth,” said Susan Xu, President of Hunan Sinoboom Heavy Industry. “We will become an integral, full-service part of the European industry in order to give the best possible service to our customers.”
The European subsidiary will import and manage the distribution and service of the growing range of Sinoboom MEWPs and continue to work with existing partners such as Liftstore in Poland.
Whiteman was previously CEO and managing director of the International Powered Access Federation for 15 years. Before that he was owner and publisher of Vertikal Press.
Sinoboom’s modern factories are based in Changsha, China. The privately owned business, which developed the first ever Chinese built boom platform and was launched 12 years ago, recently launched the world’s largest articulating boom platform, the 46.69 meter (153.18 feet) platform height GTZZ46J. The company has a wide range of scissorlifts and boomlifts.
Sinoboom was founded in February 2008, and is based in Changsha, China’s. The company specializes in the research, manufacture, sales and service of a wide range of access solutions, with one of the industry’s most complete product lines. For more information visit www.SINOBOOM.com
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.