Sinoboom announced that aerial industry veteran Tim Whiteman will be CEO of a new, European subsidiary of the parent company. Based in Rotterdam, The Netherlands, the new company will be responsible for all Sinoboom’s activities in Europe.
Whiteman joins as CEO of Sinoboom BV and senior vice president of the parent company with responsibility for the group’s safety strategies and branding.
“I’m thrilled to be in at the start of this new company – I’ve known the owners of Sinoboom for many years and have always been impressed with their vision and drive toward creating a global, world class company with top quality products and systems,” said Whiteman. “We have a great group of highly motivated team members, are recruiting for experienced personnel in Europe and can provide rental companies with a truly reliable, modern product.”
“Tim’s network of contacts, experience of working across multiple cultures and leading a fast-growing international organization make him the ideal person to launch this next stage of our growth,” said Susan Xu, President of Hunan Sinoboom Heavy Industry. “We will become an integral, full-service part of the European industry in order to give the best possible service to our customers.”
The European subsidiary will import and manage the distribution and service of the growing range of Sinoboom MEWPs and continue to work with existing partners such as Liftstore in Poland.
Whiteman was previously CEO and managing director of the International Powered Access Federation for 15 years. Before that he was owner and publisher of Vertikal Press.
Sinoboom’s modern factories are based in Changsha, China. The privately owned business, which developed the first ever Chinese built boom platform and was launched 12 years ago, recently launched the world’s largest articulating boom platform, the 46.69 meter (153.18 feet) platform height GTZZ46J. The company has a wide range of scissorlifts and boomlifts.
Sinoboom was founded in February 2008, and is based in Changsha, China’s. The company specializes in the research, manufacture, sales and service of a wide range of access solutions, with one of the industry’s most complete product lines. For more information visit www.SINOBOOM.com
