Haulotte Opens Japanese Subsidiary Haulotte Japan

Related To:

March 27, 2019

2 min read

At the celebration of the opening of Haulotte Japan from left Tomie Chan manager North Asia Kouji Hashimoto senior management Nishio Rent All Co Ltd Masashi Nishio president Nishio Rent All Co Damien Gautier managing director Haulotte Asia Pacific Hiroaki Kamada senior management Nishio Rent All Co Motoo Nishimura director Haulotte Japan — At the celebration of the opening of Haulotte Japan, from left: Tomie Chan, manager North Asia; Kouji Hashimoto, senior management, Nishio Rent All Co. Ltd.; Masashi Nishio, president Nishio Rent All Co.; Damien Gautier, managing director, Haulotte Asia Pacific; Hiroaki Kamada, senior management, Nishio Rent All Co.; Motoo Nishimura, director Haulotte Japan.

Haulotte has established Haulotte Japan, which previously operated as a branch office in Japan since March 2015, thus confirming the aerial manufacturer’s long-term commitment to the Japanese market. Based in Osaka, the subsidiary will now operate with an increased stock of spare parts, which will shorten the lead time for maintenance and repairs, with the primary objective being customer satisfaction. The Japanese team will also focus on improving communications with its customers through regular face-to-face meetings and seminars.

In line with Haulotte’s worldwide policy of tapping deep local market knowledge, Haulotte Japan plans to work with experienced local partners to help all parties grow their businesses. An increased staff, including an experienced French engineer, will help Haulotte Japan better serve and broaden its customer base while seeking new and emerging market opportunities.

Haulotte has long recognized the importance of Asian markets. The sales and services subsidiary Haulotte Japan complements the group’s footprint in China and Singapore, and is a key part of its ongoing expansion plans in Asia.

Haulotte’s ties with Japan began more than nine years ago, when it first supplied its Star10 product, followed by a series of electric scissorlifts. During the past two years, Haulotte has sold medium to large articulating booms, primarily to customers in the construction and shipyard industries. Haulotte is currently the market leader in Japan for articulating booms.

Haulotte celebrate the opening of Haulotte Japan with its rental partner in Japan, Nishio Rent All Co. Ltd., with lunch in Osaka.

“Today I am very honored to announce the incorporation of Haulotte Japan and looking forward to building great relationships with our local partners,” said Damien Gautier, managing director, Haulotte Asia Pacifc.

“Nishio looks forward to continuing and building on the great relationship we have enjoyed with Haulotte as its rental partner since 2015,” added Masahi Nishio, president of Nishio Rent All Co. “We foresee that having an expert French engineer stationed full-time at Haulotte’s office will help us respond swiftly and efficiently to customer inquiries.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.