Kubota Tractor Corp. Names New U.S. President and CEO
Kubota Tractor Corp. has appointed Haruyuki (Harry) Yoshida as the new president and CEO of Kubota Tractor Corp. and Kubota North America, based in Grapevine, Texas, effective January 1, 2019.
Haruyuki "Harry" Yoshida is the new president and CEO of Kubota Tractor Corp. and Kubota North America.
Kubota Tractor Corp. has appointed Haruyuki (Harry) Yoshida as the new president and CEO of Kubota Tractor Corp. and Kubota North America, based in Grapevine, Texas, effective January 1, 2019. Yoshida is a 37-year Kubota veteran who most recently held the position of managing executive officer GM of farm and industrial machinery domain, strategy and operations headquarters in Osaka, Japan, and has previously spent time in the United States in various roles.
Current president and CEO Masato Yoshikawa has been promoted to the position of director and senior managing executive officer, GM of planning and control headquarters, GM of global IT management, and will assume his new role in Osaka, Japan, at the start of the new year. Yoshikawa has served as KTC president and CEO since late 2013 and has successfully led the company through considerable growth, change and technological advancements during his five-year tenure in the U.S.
“I’m eager and proud to continue the tremendous momentum Kubota has experienced over the last several years under Mr. Yoshikawa’s leadership, and look forward to leading the company through the next phase of development and growth in the U.S.,” said Yoshida. “We are committed to diversifying our product lines and expanding our infrastructure to better meet the needs of our customers and dealers, and I am confident we will continue to further strengthen the Kubota brand in the U.S. marketplace and throughout North America in the process.”
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.
