Point of Rental Expands European Base by Acquiring RentalTrax
Point of Rental Software has acquired RentalTrax software from WIOsoft, the company’s third software acquisition in the past two years. RentalTrax has offices in Denmark and the United States with a diverse customer base spanning North America, Europe, Australia and Asia.
The acquisition of RentalTrax adds to Point of Rental’s growing European presence and follows a string of recent acquisitions. In 2018, POR acquired PartyCAD, and in 2016 it entered the European market with the purchase of U.K.-based Higher Concept Software’s Syrinx software.
“We look forward to introducing RentalTrax users to Point of Rental and for them to see why thousands of businesses worldwide think of us as a partner, not a vendor,” said Point of Rental CEO Wayne Harris. “Our investment in our development and customer service teams has put us in a position where we can offer great software to a large range of businesses while maintaining the quality of service we’re known for.”
“We wanted to ensure that our users would be in good hands,” said RentalTrax operating manager Brian Maxfield. “We believe that Point of Rental, with their industry experience, reputation for quality software and commitment to their customers, will be able to provide the best experience for those users.”
RentalTrax users wanting to find out more about the acquisition can learn more by visiting point-of-rental.com/rentaltrax or calling 844-943-7368.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.