Kohler to be First Shirt Sleeve Partner for Manchester United

July 18, 2018

2 min read

Photo by Kohler

David Kohler, president and CEO of Kohler Co. (left), with Richard Arnold, group managing director of Manchester United, with the Manchester United logo.

Football giant Manchester United and Kohler Co. have agreed to a multi-year global partnership. The Kohler brand logo will feature on the sleeve of the club’s most iconic and best-selling shirt for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates.

Kohler Co. is one of the largest manufacturers of power systems in the world, and a leader in the design and innovation of kitchen and bath products. Kohler was founded in 1873 and Manchester United was also founded more than 140 years ago. Manchester United and Kohler will celebrate the partnership for the first time July 19 when the new 2018-19 home shirt will be worn for the first time by the men’s team in the opening game of its Tour 2018 against Club America in Phoenix.

“It’s a pleasure to welcome Kohler to the Manchester United family as a principal partner and our first shirt sleeve sponsor for both the men’s and women’s teams,” said Richard Arnold, Manchester United’s group managing director. “Our shirt is much more than what we wear; it embodies the passion of our fans and their allegiance to the club. Kohler is known around the world not only for its cutting-edge design and luxury products but also a genuine commitment to stewardship and sustainability and is an exciting addition to our family of commercial partners.”

“Our partnership with Manchester United provides new opportunities to showcase the quality of Kohler products and services with passionate fans of the most far-reaching and revered sports team on the planet,” said David Kohler, president and CEO of Kohler Co. “We are excited to help build our global brand among people who align themselves and their lifestyles, with leading-edge innovation and a desire to make the world a better place. An essential component of the relationship is our support of the new professional women’s team, and we look forward to their debut and our ongoing support. Manchester United embodies sustained excellence in everything they do and our shared values are a perfect match as we expand our fast-growing international presence into new regions with purpose and a meaningful presence.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.