Riwal Deliver’s World’s First 43-Meter Electric Boom Lift to Denmark

Riwal, aerial work platform and telehandler rental and sales specialist, has sold the world’s first 43-meter all-electric boomlift to Steiness LiftCenter ApS in Denmark.

Michael Roth

June 27, 2018

2 min read

Photo by Riwal

Poul Steiness, left, receiving his brand new 100-percent electric boomlift, handed over by Riwal equipment sales manager Nordics, Jesper Becker.

Riwal, aerial work platform and telehandler rental and sales specialist, has sold the world’s first 43-meter all-electric boomlift to Steiness LiftCenter ApS in Denmark. The machine was launched during a customer event on June 15, celebrating Riwal’s 50^th anniversary.

The key features of the JLG 1350SJP include 43 meters working height (141 feet) and 24-meter horizontal outreach (78 feet), combined with electric power source, providing customers with a solution enabling them to work in a safe and productive way indoors and outdoors. With a noise level below 70 Dba and no carbon emissions, this 100-percent electric boom lift is battery powered and has a 400-volt integrated battery charger.

“This boom is 100 percent electrically powered, which is clearly preferable because of low noise levels, no pollution and lower cost of operating,” said Poul Steiness, owner of Steiness Liftcenter. “At the same time, it meets the growing demand for environmentally friendly ‘green’ machines in the market. The machine will be interesting for use in city centers as well as inside concert halls. It can be used inside and outside on large construction sites, increasing our time utilization. Steiness Liftcenter wants to be in the lead of green innovation on construction sites, and through our strong relations with Riwal Denmark, we wanted to be first mover on buying this new special unit from Riwal.”

“Riwal’s mission is to deliver the best customer experience in the industry and the JLG 1350SJP electric is an excellent example of how we translate this mission into practice,” said Norty Turner, Riwal CEO. “It is a sustainable alternative to diesel-powered machines while maintaining all of its features. We want to lead the industry into the future and innovations such as the 43-meter electric will help take us there. I would like to congratulate Steiness Liftcenter with the purchase of the world’s first unit.”

Riwal, established in 1968 and headquartered in Dordrecht, The Netherlands, has 67 rental centers in 16 countries and conducts business in more than 70 countries.

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.