U.K.’s Quick Reach Buys Big Genie Booms to Drive Expansion

After placing a multi-million-pound order at the recent Intermat show in Paris, U.K.-based aerial and telehandler rental specialist Quick Reach has taken delivery of four Genie Z-80/60 and four Genie ZX-135/70 articulating boomlifts.
June 9, 2018
2 min read

After placing a multi-million-pound order at the recent Intermat show in Paris, U.K.-based aerial and telehandler rental specialist Quick Reach has taken delivery of four Genie Z-80/60 and four Genie ZX-135/70 articulating boomlifts. The company also chose five-year Genie Service Solutions “Full Service” contract for the maintenance of the new Genie ZX-135/70 models.

Quick Reach has plans to grow the company.

“Looking to expand nationally in the coming months, whether organically of through the acquisition of companies that share the same core values, our recent investment in these big Genie booms confirms our vision to grow our business and fleet beyond the current fleet holding of over 1,000 machines,” said David Barton, co-founder and director of Quick Reach. “With a central emphasis on how we deal with people – be they customers, colleagues, suppliers or the wider community – looking forward, we take continued encouragement from our relationship with Genie and strive to have longevity and success in the market we serve.”

Barton explained the company’s decision to take out full service contracts on Genie ZX-135/70 units.

“These models are technically sophisticated and require specialized skills to keep them properly maintained,” he said. “Thanks to the ‘Full Service’ option that includes two annual visits, maintenance according to the recommended service intervals, as well as the replacement of parts performed by Genie experts for the next five years, we have the peace of mind in knowing that our new machines will be fully operational at all times.”

About the Author

Michael Roth

Editor

Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.

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