Cramo CEO Gustafsson Honored with European Sustainability Award
Leif Gustafsson, CEO of Cramo, one of Europe’s largest rental companies, has been awarded Best CEO in Sustainable Rental Equipment Industry 2018 by the publication European CEO.
As a newly appointed CEO in 2016, Gustafsson initiated a complete review of Cramo’s strategy, integrating a sustainability perspective as a core ingredient. Being a key driver of the sharing economy was one of his visions for Cramo.
Coming from a situation where Cramo as a group relied fully on the many good local initiatives, group management took a decision in 2016 to harmonize its approach to sustainability towards clearly defined group level targets, making sustainability an integrated part of the business and taking a lead in developing innovative solutions.
In less than two years, Cramo has put in place a comprehensive sustainability framework, generating results already in 2017.
“Mr. Leif Gustafsson was clearly seen by us to have exemplified those special traits and qualities of only the most successful leaders, and therefore make decisions and as Mr. Gustaffson has shown time after time, the key ability to drive the process or idea forward to a successful conclusion,” said the panel in a statement.
“I am very happy to have won this award,” said Gustafsson. “While building on Cramo’s core business – the principle of increased resource efficiency through rental – the last few years’ development constitutes a significant step towards a professional, responsible B2B sharing economy. Our ambition is to be the sustainability leader in the rental business.”
European CEO is a leading subscription-based print and online publication, delivered quarterly to c-suite executives in 28 countries in Europe. With a network of journalists reporting to headquarters in London, European CEO provides numbers, detailed analysis, strategy and guidance to make qualified business decisions in Europe’s diverse marketplace. Check out: www.europeanceo.com.
Cramo, based in Vantaa, Finland, has about 300 branches in 14 European countries.
About the Author
Michael Roth
Editor
Michael Roth has covered the equipment rental industry full time for RER since 1989 and has served as the magazine’s editor in chief since 1994. He has nearly 30 years experience as a professional journalist. Roth has visited hundreds of rental centers and industry manufacturers, written hundreds of feature stories for RER and thousands of news stories for the magazine and its electronic newsletter RER Reports. Roth has interviewed leading executives for most of the industry’s largest rental companies and manufacturers as well as hundreds of smaller independent companies. He has visited with and reported on rental companies and manufacturers in Europe, Central America and Asia as well as Mexico, Canada and the United States. Roth was co-founder of RER Reports, the industry’s first weekly newsletter, which began as a fax newsletter in 1996, and later became an online newsletter. Roth has spoken at conventions sponsored by the American Rental Association, Associated Equipment Distributors, California Rental Association and other industry events and has spoken before industry groups in several countries. He lives and works in Los Angeles when he’s not traveling to cover industry events.